acceleration driven Conversion rate optimization

Conversion Rate Optimization Flag on Planet
Acceleration Driven Digital Marketing - Bunny in Space with Driven 6 Rocket Lift Off

what is Conversion rate optimization

Learning why your audience interacts with your brand is as important as knowing how. Conversion Rate Optimization (CRO) is the process of converting more site visits into actions—such as filling out a contact form, requesting a quote, or becoming a customer.

With ongoing monitoring, asset development and user testing, our conversion rate optimization services combine your website’s raw data with powerful analytics tools to give you valuable insights for turning more browsers into buyers.

why conversion rate optimization matters

Create striking visual elements that capture a user’s attention and encourages them to engage meaningfully with your brand

search engine optimization

Scale your revenues and operations more effectively by capturing better qualified leads and more sales from an existing pool of potential customers

CONTENT MARKETING

Build trust with your audience by offering value through educational content and easy-to-access company info

Social Media Marketing

Understand both the “what” and “why” of site visitor behavior with ongoing monitoring and insights that help increase macro and micro conversion rates

conversion rate optimization: the facts

Only 17% of marketers use A/B tests on landing pages to improve conversion rates (HubSpot, 2020)

43% of sales and marketing staff lament that a “lack of accurate/shared data” on leads is the biggest hurdle when aligning marketing and sales teams (InsideView, 2018)

70% of marketers say SEO is preferred to pay-per-click (PPC) for converting traffic into sales (Databox, 2019)

Landing pages are considered the least popular signup form but have the highest conversion rate (23%); by comparison, popups are the most popular signup form yet have the second-lowest conversion rate (3%) (Omnisend, 2018)

The first five seconds of a page loading have the greatest impact on conversion rates, with rates dropping roughly 4.5% with each extra second of page-load time (Portent, 2019)

how to implement conversion rate optimization

STEP 1
Analytics & User Monitoring

Conduct thorough research on the relevant keywords and target audiences specific to your industry, products and services to drive more traffic to your site.

STEP 2
Site Maintenance & Performance Updates

Monitor the trends or traffic patterns on your site; conversion rates information is updated regularly, giving you feedback into which assets create the most engagement on your site.

STEP 3
Key Website Layout Adaptations

Conduct a comprehensive review your website to determine wherever your content layout can be improved or redone to significantly improve conversions.

STEP 4
Experience & User Testing

Walk through your user interface and experience; testing on your site to identify gaps, along with any ‘filler’ content that may prevent you from achieving your goals.

STEP 5
Website Content & Asset Development

Develop the architecture, high-quality content and visual assets for your site to enhance the user experience and create more exciting opportunities for visitors to move from “just looking” to “just gotta have it”.

STEP 6
Quarterly Reviews & Real-time Dashboards

Ongoing reports and real-time dashboards enable your team to analyze traffic and conversion rate data to further improve your site.

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STRATEGIES THAT CONVERT