Search Engine Optimization (SEO) enables you to learn how users are searching for and finding information about your brand. Using keywords throughout your content to rank higher on search engines, you can increase both the quality and quantity of traffic on your site. Performance-driven SEO involves a measured, results-based approach to improve your content and share it more effectively with the right audiences.

Quality content is the foundation of any SEO strategy. It’s not about slotting in keywords randomly. Simple yet descriptive language ensures your audience can easily find your brand among a sea of competitors vying for their attention—helping you grow your reach without the noise.

Benefits you get

Take a calculated approach to SEO by tracking the latest trends and high-volume searches in your industry

Grow your organic online traffic using descriptive keywords based on commonly used industry terms and phrases

Measure the success of your SEO and the impact on your company’s long-term growth with up-to-date monitoring and analytics

Write content in your brand’s unique voice to reach more customers

Plan an engaging content calendar that adds value to audiences and increases your brand’s ranking with search engines


Nearly 64% of marketers actively invest in search engine optimization (SEO) (HubSpot, 2020)

More than 50% of Google searches end without a click on a search result (Jumpshot via Sparktoro, 2019)

Search traffic generates 65% of total eCommerce sessions, 33% via organic search, and 32% via paid search (Statista, 2019)

Approximately 50% of Internet users use Google to search for or discover new products (Think with Google, 2019)

Mobile searches for “___ near me today/tonight” skyrocketed more than 900% over a 2-year period (Think with Google, 2018)

60% of smartphone users reach out directly to a business through search results such as the “click to call” option (Think with Google, 2019)

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