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ACCELERATION DRIVEN ONLINE ADVERTISING

ABOUT
ONLINE ADVERTISING

Whether organic or paid, online advertising today is designed to be relevant, contextual and targeted to users’ search habits. Consumers have grown to expect that online searches for products, services and information be fast, accessible, and tailored to their desires –showing them what they want before they know it themselves.

With today’s rapid pace of innovation, online search advertising is now easier than ever. Get your brand to the top of search results page and in front of more eyes with the perfect blend of organic and paid digital advertising campaigns.

Benefits you get

Increase your ROI by implementing both paid and native advertising campaigns for web and mobile platforms

Increase user knowledge of your products or services using visual elements that quickly and easily communicate complex topics with your audience

Navigate ad-blockers to more effectively reach your intended audience with products/services they’ll find valuable

Consistently measure your advertising results using live analytics and ongoing reports of your campaigns

Reach more potential customers more effectively tailored to their search history and online activity

Strengthen your online advertising when combined with a strong SEO strategy

Facts

The display ad market was valued at US$100 billion globally in 2017 (Statista, 2018)

Ad-blocking is expected to cause nearly US$12.12 billion loss in revenues in 2020 in the U.S.–up from $3.89 billion in 2016 (Statista, 2018)

95% of marketers say video advertising has noticeably improved user understanding of their products/services (Wyzowl, 2019)

Ad placement and audience targeting are the top two optimization tactics used by advertisers today, with 33% of marketers using paid advertising to increase brand awareness (HubSpot, 2020)

Mobile ad spending reached US$190 billion worldwide in 2019, and is expected to surpass $280 billion by 2022 (Statista, 2019)

The Google Display Network reaches 90% of Internet users worldwide (SEMrush, 2019)

67% of companies measure the success of their content using organic traffic (SEMrush, 2019)

On average, advertisers make $8 for every $1 they spend on Google Ads (HubSpot, 2020)

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